Module Description

International business has become more important, but also more complex and dynamic due to the globalization in the last 30 years. These aspects require very careful strategic planning and operational implementation considering global integration, but also local market needs. The course covers these fundamental themes as well as the critical success factors of international business. The course equips students with specific strategy management models and best practice techniques needed to successfully manage international businesses. Upon completion of this course, students will be able to explain, recognize and evaluate the relevant strategic management models, and strategy, supply chain, pricing and risks aspects as well as the success factor and levers of global operating companies.