Modulbeschreibung

Over the last decades human societies across the globe have established progressively closer contact. This pace of global integration has dramatically increased. Globalization has become the buzz-word, describing a variety of changing economic, political, cultural and environmental processes that are transforming our experience of the world. In this environment, more and more people with a different cultural background interact. Thus, this rapid pace of change can be unsettling and it is increasingly necessary to manage it considering economic and cultural aspects. This requires combining soft and hard factors in order to be more successful.
Therefore, this module gives students a broad overview of globalization and its impact on different nations. They learn how to do an integrated market analysis considering economic and cultural aspects, and how to combine economic and cultural knowledge.
This module enables students:
- to deepen their economic and cultural knowledge as well as to specify it.
- to use the potential of culture to achieve their project goals
- to develop their intercultural competence further.
- to apply their economic and cultural knowledge in the project and to find cross-cultural solutions in a global business environment
- to learn to work in a multi-cultural team in a respectful way.