The primary objective of this course is to equip students with the knowledge and skills necessary for marketing in an international context. Participants will gain a comprehensive understanding of key marketing principles and concepts. Building on this foundation, students will engage with case studies of global brands, explore current marketing challenges, and complete a variety of assignments with an international perspective. By the end of the course, students will be able to apply marketing tools and frameworks at a basic to intermediate level.
Topic area I: Introduction to Marketing
Topic area II: Marketing Research
Topic area III: Strategic Marketing
Topic area IV: Products, Services, and Brands
Topic area V: Pricing
Topic area VI: Sales channels
Topic area VII: Communication
Diese Beschreibung ist rechtlich nicht verbindlich! Weitere Informationen finden Sie in der detaillierten Modulbeschreibung.