Modulbeschreibung

Strategic Management

ECTS-Credits:
3
Lernziele:

The module Strategic Management equips students with the concepts, frameworks, and techniques needed for strategy analysis, development, and implementation on a business unit and corporate level. The course covers the fundamental themes and questions in the strategic management field and takes account of strategy issues that companies face today. The module is accessible to students from different backgrounds and with varying levels of experience.

Kurse in diesem Modul

Strategic Management:

Topic area I: Introduction / The Tools of Strategy Analysis

  • The Concept of Strategy
  • Goals, Values, and Performance
  • Industry Analysis: The Fundamentals
  • Further Topics in Industry and Competitive Analysis
  • Analyzing Resources and Capabilities

 

Topic area II: Business Strategy and Competitive Advantage

  • The Sources and Dimensions of Competitive Advantage
  • Industry Evolution and Strategic Change
  • Technology-Based Industries and the Management of Innovation

 

Topic area III: Corporate Strategy

  • Vertical Integration and the Scope of the Firm
  • Global Strategy and the Multinational Corporation
  • Diversification Strategy
  • Implementing Corporate Strategy
  • Current Trends in Strategic Management
Vorlesung mit 2 Lektionen pro Woche
Disclaimer

Diese Beschreibung ist rechtlich nicht verbindlich! Weitere Informationen finden Sie in der detaillierten Modulbeschreibung.