Module Description

In this module, students apply the practice-based theory learned in previous semesters to a real-life consulting project. Working in diverse teams consisting of both exchange and Swiss students, they support a client from sectors such as business, government, or NGOs.

The project involves one of two main tasks: conducting a comprehensive primary research study (e.g., market analysis, employee surveys, image and attractiveness assessments) or developing a management concept (e.g., business case development, strategic management recommendations). Students will plan, conduct, and manage the research process, collect and analyze data, and draw actionable conclusions. The findings are documented in a detailed report (60 pages, plus appendices) and presented to the client in a final presentation.

By the end of this module, students will have acquired a fundamental understanding of the methods, tools, and techniques used in market research and management concept development. They will be capable of conducting sound research, systematically documenting results, and formulating well-founded management recommendations.

Moreover, this module enhances students' intercultural competence. Through collaboration in a multicultural team, they will apply intercultural knowledge gained in earlier semesters. In today’s interconnected business environment, intercultural competence is essential, as working in diverse teams is common in both virtual and in-person settings.

Students will learn how to leverage the strengths of a multicultural team to achieve project goals, find cross-cultural solutions, and foster a respectful and collaborative team environment. This experience is invaluable for navigating today’s globalized and agile business world.