Modulbeschreibung

Students will reflect on and discuss key issues in today’s International Management. The module
focuses especially on key strategic issues that an international organization is confronted with, and
they will take in a helicopter perspective in doing so. Students will be capable of anticipating, evaluating,
and integrating crucial, dynamic environmental developments into their decision-making to
impact their specific organization. They will learn fundamental theoretical and practical knowledge
that enables them to develop creative strategic moves to position their specific organization in a certain
environment, ranging from rather stable to ever-changing.

Students will learn that the key to organizational success is the creation of sustainable competitive
advantages. The course takes in the perspective of a model of strategic management of several
distinct phases that developed in history. Each phase brought about management tools that are
suitable for the discussion and solution of specific challenges. Students will learn to put questions of
international / strategic management into a time-specific context. Working in internationally composed
teams the students will discuss challenges and situations of selected case studies of international
companies that are facing typical challenges of today’s management situations in these companies
(e.g. Starbucks, Patagonia, Swiss Chocolate Manufacturers or alternative selected cases).

The module is for international incoming students only.