The module Strategic Management equips students with the concepts, frameworks, and techniques needed for strategy analysis, development, and implementation on a business unit and corporate level. The course covers the fundamental themes and questions in the strategic management field and takes account of strategy issues that companies face today. The module is accessible to students from different backgrounds and with varying levels of experience.
Fundamentals of Strategic Management (Module SYMG)
Workload[h]
Contact hours: 21
Guided self-study: 27
Independent self-study: 42
Permitted materials: 1 cheat sheet DIN A4 written on both sides
Professional competences:
Participants can:
Methodological competences:
Participants can:
Self-competences:
Participants can:
Social competences:
Participants can:
Topic area I: Introduction / The Tools of Strategy Analysis
Topic area II: Business Strategy and Competitive Advantage
Topic area III: Corporate Strategy
Lecture, discussion, guided self-study, examples and case studies.
The course is primarily designed as a lecture.
Mandatory:
Optional: