Module Description

Introduction to International Business

Short Code:

M_boek.IIBE_p

Execution Period:

not executed

ECTS-Credits:

Learning Objectives:

International business has become more important, but also more complex and dynamic due to the globalization in the last 30 years. These aspects require very careful strategic planning and operational implementation considering global integration, but also local market needs. The course covers these fundamental themes as well as the critical success factors of international business. The course equips students with specific strategy management models and best practice techniques needed to successfully manage international businesses. Upon completion of this course, students will be able to explain, recognize and evaluate the relevant strategic management models, and strategy, supply chain, pricing and risks aspects as well as the success factor and levers of global operating companies.

Module Coordinator:

Casanova Thomas (CATH)

Location (Offered):

Rapperswil-Jona, St. Gallen (Standard)

Additional Required Knowledge:

Prerequisite: Course “Systemisches Management (SYMG)”

Script Repository:

https://moodle.ost.ch

Module Type:

Compulsory Elective Module for Betriebsökonomie STD_21(No Semester Recommendation)

Compulsory Elective Module for Betriebsökonomie STD_23(No Semester Recommendation)

Compulsory Elective Module for Management & Recht STD_21(No Semester Recommendation)

Compulsory Elective Module for Management & Recht STD_23(No Semester Recommendation)

Compulsory Elective Module for Wirtschaftsinformatik STD_21(No Semester Recommendation)

Compulsory Elective Module for Wirtschaftsinformatik STD_23(No Semester Recommendation)

Semester Recommendation:

No semester recommendation available for this module.

Comments:

The course is accessible to students from different backgrounds and with varying levels of experience.

ECTS Credits per Category

Betriebsökonomie STD_21

Ergänzungsmodule / 3 Credits

Betriebsökonomie STD_23

Ergänzungsmodule / 3 Credits

Management & Recht STD_21

Ergänzungsmodule / 3 Credits

Management & Recht STD_23

Ergänzungsmodule / 3 Credits

Wirtschaftsinformatik STD_21

Ergänzungsmodule / 3 Credits

Wirtschaftsinformatik STD_23

Ergänzungsmodule / 3 Credits

Module Evaluation

Evaluation Type:

grade from 1 to 6

Performance Evaluation

During the Exam Session:

Written Exam, 90 minutes

During the Semester:

Evaluation Type:

grade from 1 to 6

Weighting:

Remarks:

Written exam, duration 90 minutes.

Courses in this Module

Introduction to International Business

Short Code:

boek.IIBE_p

Semester:

Plan and Learning Content:

1. Success factors of global operating corporations

- Management theories and models

- Main reasons why international businesses fail?

- Country-specific tonics, New global challenges

2. Global Supply Chain Management

- Management theories and models

- Challenges, Best practices

3. Risk Management of global operating corporations

- Introduction to risk management theory

- Supply chain risk, Currency exchange risk, Country-specific risks

4. International Pricing

- Pricing strategies of global players

- Strategic pricing vs local pricing

5. Case study B2C (e.g. IKEA, Starbucks, McDonalds)

6. Case study B2B (about a Swiss global manufacturer)

7. Company visit to a global manufacturing company located in Eastern Switzerland

Contact Persons:

Casanova Thomas (CATH)

Language of Instruction:

German

Teaching and Learning Methods:

Lecture, discussion, guided self-study, examples and case studies

Company visit at a global manufacturing company to see the covered topics from a practical entrepreneurial perspective

Course Type:

Execution according to timetable

Lecture with 2 lessons per week

- Max. Participants:99

- Hard Limit:yes

Comments:

The course is accessible to students from different backgrounds and with varying levels of experience.