Module Description

Digital Marketing Communication

Short Code:
M_boek.DMCM
Execution Period:
not executed
ECTS-Credits:
6
Workload (h):
180
Learning Objectives:

Digital marketing communication gained importance during the last couple of years and is key for successful business communication. This module provides background, context and understanding of key concepts of digital marketing communication. Students learn about the variety and opportunities of digital marketing communication tools and channels such as Email, Websites, SEO, Social Media Marketing and Content Marketing. In addition, the course discusses digital marketing communication strategy and planning as well as digital marketing communication management and its critical success factors. Numerous case studies and practical exercises increase engagement and application of theoretical concepts and ensure the transfer of the presented content and real-world-applications.

Module Coordinator:
Prof. Hofer-Fischer Sigrid
Location (Offered):
Rapperswil-Jona, St. Gallen (Standard)
Additional Required Knowledge:

Basic knowledge of marketing and marketing communication

Script Repository:
Module Type:
Compulsory Elective Module for Betriebsökonomie BB STD_23(No Semester Recommendation)
Compulsory Elective Module for General Management STD_23 (SR)
Compulsory Elective Module for Betriebsökonomie VZ STD_23(No Semester Recommendation)
Compulsory Elective Module for General Management STD_23 (SR)
Compulsory Elective Module for Wirtschaftsinformatik BB STD_23(Recommended Semester: 6 | Level S: Specialised level course)
Compulsory Elective Module for Wirtschaftsinformatik VZ STD_23(Recommended Semester: 4 | Level S: Specialised level course)
Comments:

Workload[h]

Kontaktstudium: 42

Begleitetes Selbststudium: 18

Unbegleitetes Selbststudium: 120

Courses in this Module