Modulbeschreibung

Digital Marketing Communication

Kürzel:
M_boek.DMCM
Durchführungszeitraum:
nicht durchgeführt
ECTS-Credits:
6
Arbeitsaufwand (h):
180
Lernziele:

Digital marketing communication gained importance during the last couple of years and is key for successful business communication. This module provides background, context and understanding of key concepts of digital marketing communication. Students learn about the variety and opportunities of digital marketing communication tools and channels such as Email, Websites, SEO, Social Media Marketing and Content Marketing. In addition, the course discusses digital marketing communication strategy and planning as well as digital marketing communication management and its critical success factors. Numerous case studies and practical exercises increase engagement and application of theoretical concepts and ensure the transfer of the presented content and real-world-applications.

Verantwortliche Person:
Prof. Hofer-Fischer Sigrid
Standort (angeboten):
Rapperswil-Jona, St. Gallen (Standard)
Zusätzlich vorausgesetzte Kenntnisse:

Basic knowledge of marketing and marketing communication

Skriptablage:
Modultyp:
Wahlpflicht-Modul für Wirtschaftsinformatik BB STD_24(Empfohlenes Semester: 6 | Niveau S: Specialised level course)
Wahlpflicht-Modul für Wirtschaftsinformatik VZ STD_24(Empfohlenes Semester: 4 | Niveau S: Specialised level course)
Bemerkungen:

Workload[h]

Kontaktstudium: 42

Begleitetes Selbststudium: 18

Unbegleitetes Selbststudium: 120

Kurse in diesem Modul